Services / PRODUCT ANALYTICS

PRODUCT ANALYTICSMake your product data useful.

Product analytics consulting from Gufy sets up the event tracking, funnels and retention reports that show where users find value and where they leave, so startup teams can decide from behaviour rather than opinion. For WhoseWhere, Mixpanel showed which feature users came for, and the app was rebuilt around it.

Product analytics: find the signal. A simple bar-chart icon in Gufy’s black and purple palette.
A useful analytics system turns behavioural data into decisions, experiments and accountable growth.
TrackMeaningful product events
SeeActivation and retention
DecideThe next experiment
THE REAL GROWTH PROBLEM

More data is not the same as more clarity.

Most teams either track too little to diagnose growth or collect hundreds of events nobody trusts. Useful product analytics begins with the decisions your team needs to make—not with a list of everything that can be measured.

Gufy creates a practical measurement framework, validates the implementation and turns behavioural data into funnels, cohorts and experiments your product and growth teams can act on.

WHAT YOU GET

A practical system your team can use.

The exact scope follows the bottleneck, but every engagement creates clear decisions, measurable work and reusable growth capability.

01

North-star metric and KPI tree

Connect your commercial goal to a small set of product metrics your team can influence.

02

Event and property tracking plan

Specify the events, properties, naming rules and user identities needed to answer priority questions.

03

Implementation QA and governance

Check that events fire correctly and document ownership, definitions and rules for future changes.

04

Activation and retention dashboards

Build focused views of the user journey from first meaningful action to repeat usage.

05

Cohort and segmentation analysis

Compare user groups and acquisition cohorts to reveal which behaviours are associated with lasting value.

06

Experiment measurement framework

Set primary metrics, guardrails and reporting rules so experiments produce interpretable learning.

THE GUFY METHOD

Evidence before activity.

We shorten the distance between a growth idea and a reliable answer.

01

Diagnose

We review the journey, data, customer evidence and economics to identify the constraint.

02

Prioritise

We rank opportunities by impact, confidence and effort, then define success clearly.

03

Build and test

We ship the highest-value work, measure behaviour and document what the evidence says.

04

Compound

Winning changes become repeatable systems while the next growth constraint moves into focus.

WHAT CLIENTS SAY

“So it's given us access to a lot of data, which has been able to drive our marketing tactics and our product planning from here.”

KaraCo-founder, Humpday
CLIENT WORK · SECONDFIT

For SecondFit, Gufy implemented Mixpanel and advised on product-market fit to make lister and buyer behaviour, retention and churn easier to understand.

See SecondFit's analytics work ↗
COMMON QUESTIONS

Product analytics FAQs.

Straight answers to the questions teams usually ask before beginning this work.

What is included in product analytics consulting?

We cover measurement strategy, event design, implementation guidance, QA, dashboards, funnel and cohort analysis, insight generation and experiment measurement.

Can you fix an existing Mixpanel or GA4 setup?

Yes. We audit naming, duplicates, missing properties, identity management and dashboard logic, then create a cleaner tracking plan and migration path.

Do you implement the tracking or only provide strategy?

We can work with your developers on implementation, configure analytics platforms where appropriate and validate the data before it is used for decisions.

How long does a product analytics project take?

A focused audit may take two to three weeks. A full measurement redesign and implementation typically takes four to eight weeks depending on product complexity and developer availability.

REVIEWS

What 19 founders have said so far.

  • There’s been a lot of data in my mind. The session helped turn that data into information and streamline the process. I’m impressed with the session.

    Samson BoadiEvidarch
  • I had my first meeting with Suren and came away very impressed. He demonstrated a strong understanding of his work, asked thoughtful questions, and quickly understood what we were trying to achieve.

    His ideas were practical, relevant, and clearly backed by solid experience. He was also very professional and easy to communicate with. A very positive first experience, and I look forward to working with him further.

    Nilkanth Telang
  • Suren’s ad resonated with what I was looking for, and our session was very helpful. We explored my idea and how to take it to market. His advice made me go back to basics and ask the right questions before moving forward.

    I really appreciated his honest feedback. If you’re building a software product, I’d recommend speaking with him before committing your hard-earned money. It could save you a difficult journey down the road.

    Palmer Odigie
  • Loved working with Suren. He’s a great young talent who understands the science and dark arts behind search and social ads.

    Andrew WongFounder & CEO, KOBA Insurance
  • It’s been great. It’s been super valuable. It’s incredibly valuable to have someone outside your business look at your business and give an outsider’s perspective.

    As a founder, your brain is full of detail about all the things that are going on in your product and business. You need someone to come in with fresh eyes and a fresh brain to sort that out. You’ve certainly set us on a course for doing that today.

    Tim Beveridge
  • “Terrific. Awesome.”

    I was confident in my product, and speaking with Suren helped me see what I needed to get right before taking it to market.

    He helped me understand how specific we needed to be about our first customers, how we communicate with them, and what we should validate before scaling.

    The session was full of knowledge and wisdom. It gave me more confidence and made me rethink parts of my launch approach. I’m very glad we connected, and I’m looking forward to working together.

    SebastianProptech Founder
  • I loved the energy of the team and how they devised an amazing plan to get 100+ users to MyGigsters in less than 6 weeks without burning the bank.

    Benjemen ElengovanFounder, MyGigsters
  • I’m really impressed with the team at Gufy, their growth hacking strategies helped me get almost 70% MQL’s at a lean budget. Their highly professional and are an expert at their art.

    Ashwinn Muttharasappaan
  • Some of the best growth marketing advice around! Super insightful!

    Liam Oldfield
  • Gufy helped us develop our growth hacking strategy and identified key actions to help us focus our product. The team is super helpful and experienced.

    Jackson ShenCEO, Kinetics.dev
  • Working with the GUFY team was a pleasure. Great team of marketing experts to help your company grow.

    Muaaz Murtaza
  • I’ve really enjoyed this conversation. You haven’t tried to sell me anything. You’ve spent time challenging concepts and ideas, and given me a lot to think about for the next stages.

    MikeTruVisor
  • I thought it would be another marketing call pitching fees and ads. Instead, you asked what we were trying to solve and gave honest feedback on where we were. You helped us see what was missing before going to market.

    Prashanth Nagula
  • You’ve given me incredible tips on things I knew I needed but didn’t know how to implement. It’s given me confidence that you know what you’re talking about. I’ve found you open, honest and blunt.

    Alex HopwoodMy Omni Health
  • You’re very informative and easy to talk to. You understand where I’m coming from and can pick out what I need to do. You’ve given me some confidence back.

    Jacinta CroughBloom OS
  • It’s really good feedback. You’ve nailed it. Getting to the real core of the problem is the thing I haven’t focused on enough.

    LiamSKU Command
  • That’s fantastic advice. There are areas I hadn’t thought of. This has been incredibly valuable.

    Peter Simmons
  • You’ve been really nice and very good to listen to. What you’re talking about with positioning makes so much sense. It’s been really good.

    Angelo MaglogiannisTradr
  • We spent the last hour discussing our launch proposals. I’m very happy with the suggestions and solutions we discussed, and I look forward to working with you.

    Grant Rohde
YOUR NEXT GROWTH LOOP

Find your next growth move.

A 30-minute conversation to review your product, identify the main constraint and discuss whether Gufy is the right fit.

Book a growth call ↗

Book a 30-minute growth call

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