Privacy Policy

Privacy PolicyEffective date: 26 August 2026Gufy Pty Ltd, trading as Gufy and Getting Users For You (“Gufy,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information.This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you interact with our website, advertisements, lead forms, AI voice experiences, communications or services.This policy applies to gufy.io and any associated landing pages, Meta lead forms, appointment-booking pages and other services operated by Gufy.1. Personal Information We CollectDepending on how you interact with us, we may collect:Contact and identity informationYour nameBusiness nameEmail addressTelephone or mobile numberCity, state, country or service areaYour role within the businessBusiness and qualification informationType of flooring businessApproximate business revenueCurrent marketing activitiesAppointment or growth goalsAnswers submitted through questionnaires, surveys and lead formsInformation you voluntarily provide during calls or communicationsAI voice-call informationWhen you request or consent to an AI-generated call, we may collect and process:The telephone number used for the callYour form answers and other information supplied before the callYour responses during the conversationCall date, time, duration and statusCall outcomes, summaries and appointment detailsAudio recordings and call transcripts, where recording or transcription is enabled and permitted by applicable lawTechnical information required to connect, route and manage the callWe do not use your voice to create a biometric voiceprint or to verify your identity using unique biological characteristics unless we separately disclose that practice and obtain any consent required by law.Website and device informationWhen you visit our website or landing pages, we may automatically collect:IP addressBrowser and device typeOperating systemApproximate locationTime zoneReferring website or advertisementPages viewed and actions takenForm starts and submissionsAdvertising identifiersCookie and tracking information2. How We Collect InformationWe may collect personal information:Directly from you when you complete a form, request an AI call, book an appointment or contact usThrough Meta, Google or other advertising-platform lead formsDuring telephone, AI voice, SMS, email or video communicationsAutomatically through cookies, pixels, analytics and similar technologiesFrom service providers that help us operate our marketing, CRM, communications and appointment-booking systemsFrom publicly available business sources or professional directories where permitted by law3. AI-Generated Voice CallsIf you select an AI call option or otherwise provide the required consent, Gufy may contact the telephone number you provide using automated technology and an artificial or AI-generated voice.The AI assistant may:Identify itself as an AI assistant calling on behalf of GufyRefer to information you submitted through our formAsk questions about your business, goals or current situationExplain relevant Gufy servicesAnswer common questionsAssess whether our services may be relevant to your businessRecommend next stepsAccess available appointment timesSchedule, confirm or reschedule an appointmentCreate a summary of the conversation for our teamAn AI assistant is not a human representative. You may ask to speak with a human or end the call at any time.Where calls are recorded or transcribed, we will provide notice and obtain consent where required by applicable law. Recordings and transcripts may be used to provide the requested service, confirm appointments, improve call quality, train or evaluate our systems, investigate problems and maintain appropriate business records.Our AI systems may assist with qualification, routing and appointment scheduling. We do not use these systems to make decisions that produce legal or similarly significant effects concerning an individual.4. Consent and Communication PreferencesWhere required, we will obtain consent before contacting you using an automated or AI-generated voice.You may withdraw your consent or ask us not to contact you again at any time by:Telling the AI assistant or a Gufy representative during a callFollowing the opt-out instructions included in a communicationReplying STOP to an SMS where applicableEmailing info@gufy.com.auUsing any other reasonable method that clearly communicates your requestWe will process valid opt-out and do-not-call requests as required by applicable law.Withdrawing consent does not affect the lawfulness of processing performed before consent was withdrawn. You may still contact us or book an appointment manually without selecting the AI call option.5. How We Use Personal InformationWe may use your personal information to:Respond to your inquiries and requestsProvide an AI voice demonstration you requestedPersonalise calls and communications using your submitted answersQualify inquiries and determine whether our services may be relevantSchedule, confirm and manage appointmentsProvide proposals, audits, demonstrations and servicesSend service-related messages and appointment remindersSend marketing communications where permittedOperate and improve our website, advertising and servicesMeasure advertising performance and customer journeysMaintain our CRM and business recordsTrain, test, monitor and improve our AI-assisted systemsDetect fraud, misuse, security incidents and technical problemsComply with legal obligations and enforce our rightsWhere applicable, we process personal information based on your consent, steps taken at your request before entering into a contract, our legitimate business interests, performance of a contract or compliance with legal obligations.6. Call Recordings and TranscriptsAI and human calls may be recorded or transcribed for:Quality assuranceAppointment managementTeam trainingService improvementTroubleshootingCompliance and dispute resolutionCreating call summaries and follow-up tasksWe will provide any recording notice or request for consent required by applicable law. If you do not wish to participate in a recorded or transcribed call, you may end the call and contact us through another available method.Call recordings and transcripts may be processed by third-party voice AI, telephony, transcription, CRM, automation and cloud-hosting providers acting on our behalf.7. How We Share Personal InformationWe may disclose personal information to service providers that help us operate our business, including providers of:Customer relationship management systemsAI voice and conversational AI technologyTelephone and communications infrastructureWorkflow automation and system integrationAppointment schedulingWebsite hosting and cloud storageEmail and SMS communicationsAnalytics and attributionAdvertising and retargetingSecurity and fraud preventionProfessional, legal and accounting servicesThese providers may include Meta, Google, GoHighLevel/LeadConnector, Retell AI, Sympana, Retention.com and associated telecommunications, hosting and infrastructure providers.We may also disclose information:When required by law, subpoena, court order or government requestTo investigate fraud, security threats or unlawful activityTo protect the rights, property or safety of Gufy, our clients or othersIn connection with a merger, financing, acquisition, restructuring or sale of all or part of our businessWith your direction or consentWe do not sell personal information in exchange for monetary payment. However, disclosures to advertising, analytics and online-data partners may be considered “selling,” “sharing” or targeted advertising under certain privacy laws. Where those laws apply, you may request to opt out.8. Cookies, Analytics and AdvertisingWe use cookies and similar technologies, including pixels, tags, web beacons and log files, to:Operate our websiteRemember preferencesUnderstand website usageMeasure advertising performanceAttribute enquiries and appointmentsCreate or measure advertising audiencesDeliver relevant marketingWhen you visit or log in to our website, our online-data partners or vendors may use cookies and similar technologies to associate your activity with other personal information they or others hold, including information associated with your email address.We or service providers acting on our behalf may use this information to send or measure communications and marketing.You may opt out of Retention.com data processing at:https://app.retention.com/optoutYou may also manage personalised advertising through:Meta Ad Preferences: https://www.facebook.com/adpreferencesGoogle My Ad Center: https://myadcenter.google.comNetwork Advertising Initiative: https://optout.networkadvertising.orgDisabling cookies may affect the functionality of some parts of our website.9. International Data TransfersGufy is based in Australia, but some of our clients, prospects and service providers are located overseas.Your personal information may be disclosed to or processed by service providers located in Australia, the United States and other countries in which our technology, communications, advertising or infrastructure providers operate.Privacy laws in those countries may differ from those in your jurisdiction. Where required, we take reasonable steps to ensure overseas recipients handle personal information consistently with applicable privacy requirements.10. Data RetentionWe retain personal information only for as long as reasonably necessary to:Provide our servicesManage inquiries and appointmentsMaintain accurate business recordsImprove our systemsResolve complaints or disputesMeet legal, tax, accounting and compliance obligationsRetention periods may vary depending on the nature of the information and the reason it was collected.When information is no longer required, we take reasonable steps to delete, destroy or de-identify it, subject to legal and technical requirements.11. Data SecurityWe use reasonable administrative, technical and organisational safeguards intended to protect personal information against loss, misuse, unauthorised access, alteration and disclosure.However, no internet transmission, telephone system or electronic-storage method is completely secure. We cannot guarantee absolute security.12. Your Privacy RightsDepending on where you live and the laws that apply, you may have the right to:Request access to personal information we hold about youRequest correction of inaccurate or incomplete informationRequest deletion of your informationWithdraw consentObject to or restrict certain processingOpt out of marketing communicationsOpt out of certain targeted advertising, selling or sharingRequest information about how your data has been used or disclosedMake a privacy complaintRequest human review where an applicable law provides rights relating to automated decisionsWe may need to verify your identity before completing a request. Certain legal exceptions may apply.To exercise your rights, email info@gufy.com.au.13. Privacy ComplaintsIf you believe we have mishandled your personal information, email info@gufy.com.au with the subject line “Privacy Complaint.”Please provide enough information for us to understand and investigate the issue. We will acknowledge and investigate your complaint and aim to respond within a reasonable period.If you are located in Australia and are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner:https://www.oaic.gov.au/privacy/privacy-complaints14. Children’s PrivacyOur website and services are intended for business owners and professionals. They are not directed to children under 16, and we do not knowingly collect personal information from children.If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.15. Third-Party WebsitesOur website and communications may link to third-party websites or services. We are not responsible for the privacy, security or content practices of those third parties. You should review their privacy policies before providing information.16. Changes to This PolicyWe may update this Privacy Policy to reflect changes in our services, technology, legal obligations or information-handling practices.The current version will be published on our website with its effective date. Material changes may also be communicated through other appropriate means.17. Contact UsFor privacy questions, requests or complaints, contact:Gufy Pty Ltd
Trading as Gufy and Getting Users For You
Melbourne, Victoria, Australia
Email: info@gufy.com.au
Website: https://gufy.io