North-star metric and KPI tree
Connect your commercial goal to a small set of product metrics your team can influence.
Services / PRODUCT ANALYTICS
PRODUCT ANALYTICSMake your product data useful.
Gufy helps startup teams turn product behaviour into decisions, with event tracking, funnel analysis and retention reporting that reveal where users find value and where they leave.
TrackMeaningful product events
SeeActivation and retention
DecideThe next experiment
THE REAL GROWTH PROBLEM
More data is not the same as more clarity.
Most teams either track too little to diagnose growth or collect hundreds of events nobody trusts. Useful product analytics begins with the decisions your team needs to make—not with a list of everything that can be measured.
Gufy creates a practical measurement framework, validates the implementation and turns behavioural data into funnels, cohorts and experiments your product and growth teams can act on.
WHAT YOU GET
A practical system your team can use.
The exact scope follows the bottleneck, but every engagement creates clear decisions, measurable work and reusable growth capability.
Event and property tracking plan
Specify the events, properties, naming rules and user identities needed to answer priority questions.
Implementation QA and governance
Check that events fire correctly and document ownership, definitions and rules for future changes.
Activation and retention dashboards
Build focused views of the user journey from first meaningful action to repeat usage.
Cohort and segmentation analysis
Compare user groups and acquisition cohorts to reveal which behaviours are associated with lasting value.
Experiment measurement framework
Set primary metrics, guardrails and reporting rules so experiments produce interpretable learning.
THE GUFY METHOD
Evidence before activity.
We shorten the distance between a growth idea and a reliable answer.
Diagnose
We review the journey, data, customer evidence and economics to identify the constraint.
Prioritise
We rank opportunities by impact, confidence and effort, then define success clearly.
Build and test
We ship the highest-value work, measure behaviour and document what the evidence says.
Compound
Winning changes become repeatable systems while the next growth constraint moves into focus.
“So it's given us access to a lot of data, which has been able to drive our marketing tactics and our product planning from here.”
CLIENT WORK · SECONDFIT
For SecondFit, Gufy implemented Mixpanel and advised on product-market fit to make lister and buyer behaviour, retention and churn easier to understand.
See SecondFit's analytics work ↗COMMON QUESTIONS
Product analytics FAQs.
Straight answers to the questions teams usually ask before beginning this work.
What is included in product analytics consulting?
We cover measurement strategy, event design, implementation guidance, QA, dashboards, funnel and cohort analysis, insight generation and experiment measurement.
Can you fix an existing Mixpanel or GA4 setup?
Yes. We audit naming, duplicates, missing properties, identity management and dashboard logic, then create a cleaner tracking plan and migration path.
Do you implement the tracking or only provide strategy?
We can work with your developers on implementation, configure analytics platforms where appropriate and validate the data before it is used for decisions.
How long does a product analytics project take?
A focused audit may take two to three weeks. A full measurement redesign and implementation typically takes four to eight weeks depending on product complexity and developer availability.
YOUR NEXT GROWTH LOOP
Find your next growth move.
A 30-minute conversation to review your product, identify the main constraint and discuss whether Gufy is the right fit.
Book a growth call ↗