Trust comes first
People only share identity and bank details with a brand they trust. The ad, the landing page and the first screens all have to earn that before anyone signs up.
Services / FINTECH MARKETING
FINTECH MARKETINGGrow a fintech app people trust.
Gufy is a growth marketing agency for fintech apps and platforms. We prove demand before you build more, set up tracking you can trust, and rebuild onboarding where users drop out during verification and setup. For MyGigsters, a fintech app for gig workers, that lifted activation by 37.5%.
+37.5% activationHow Gufy helped MyGigsters, a fintech app for gig workers, grow after launch.Read the MyGigsters case study ↗
ValidateDemand before more build
MeasureFrom ad to active user
ActivateOnboarding that people finish
THE REAL GROWTH PROBLEM
In fintech, most users are lost before they ever use the product.
Fintech startups rarely fail for lack of interest. They fail between interest and use: the ad gets the click, the sign-up starts, and then identity checks, bank details and setup steps lose people before they ever make a payment or receive a payout. More acquisition spend only makes that leak more expensive.
We start by measuring where users drop between first click and first use. Then we fix the biggest leak first, whether that is the message, the channel, a verification step or the follow-up, measure what changed and move to the next one.
For the numbers behind these decisions, see our guides to unit economics, cohort analysis and onboarding, and the startup marketing budget guide for realistic spending ranges.
WHY FINTECH IS DIFFERENT
Four things that make fintech growth harder.
Onboarding is long by necessity
Identity checks, bank details and tax details cannot simply be removed. They can be ordered, explained and followed up, and that is where most activation gains come from.
The rules shape the message
Ad platforms have their own policies for financial products, and financial promotions are regulated in most markets. Campaigns have to be planned with your compliance requirements, not around them.
Value arrives after sign-up
A fintech app proves its worth at the first payment, payout or saving, not at the install. Campaigns need to be judged on users who reach that point.
WHAT YOU GET
Fintech growth, from first test to repeat use.
What we do depends on your stage. Before launch it is demand and message testing. After launch it is tracking, acquisition and onboarding. Once users are arriving, it is activation and retention.
Demand and message validation
A growth workshop, audience research and small campaigns to test who wants the product and which message makes them act, before more is built.
A data stack you can trust
One tracking plan, with tools such as Segment, PostHog or Mixpanel and AppsFlyer, so every campaign can be traced to sign-ups, verified users and activation.
Paid acquisition measured on activation
Meta, TikTok and Google campaigns tested in small steps and judged on users who complete onboarding, not on the cost of an install.
Onboarding optimisation
Funnel analysis of every verification and setup step, then tested changes to the order, wording and follow-up of the steps where users drop out.
Lifecycle automation
Push, email and in-app journeys in tools such as CleverTap that take new users to first value, bring lapsing users back and keep active users engaged.
Landing pages and lead capture
For fintech platforms that sell to businesses, pages, offers and lead forms that turn a click into a qualified conversation.
THE GUFY METHOD
Evidence before activity.
We shorten the distance between a growth idea and a reliable answer.
Diagnose
We review the journey, data, customer evidence and economics to identify the constraint.
Prioritise
We rank opportunities by impact, confidence and effort, then define success clearly.
Build and test
We ship the highest-value work, measure behaviour and document what the evidence says.
Compound
Winning changes become repeatable systems while the next growth constraint moves into focus.
“I loved the energy of the team and how they devised an amazing plan to get 100+ users to MyGigsters in less than 6 weeks without burning the bank.”
FEATURED CASE · MYGIGSTERS
For MyGigsters, a fintech app for gig workers, Gufy validated demand before launch with 120 early-access sign-ups in under 84 days, then set up Segment, PostHog and CleverTap, automated the user journey and rebuilt onboarding. Activation rose 37.5%.
COMMON QUESTIONS
Fintech marketing FAQs.
Straight answers to the questions fintech founders usually ask before hiring growth help.
What does a fintech marketing agency do?
A fintech marketing agency helps a financial product find, convert and keep customers. For a fintech app or platform that usually means testing demand and messaging, setting up tracking, running paid acquisition, improving onboarding through verification and setup, and automating the messages that bring users back. Gufy covers that full path, so a campaign is judged on the active users it brings, not the installs.
Do you work with fintech apps before launch?
Yes. For MyGigsters we tested demand before the app's release and reached 120 early-access sign-ups in under 84 days, 20% above the target. Before launch we use a growth workshop, audience research, landing pages and small campaigns. We do not build the product.
Can you help with compliance?
We are not compliance advisers. We work within the requirements set by your compliance team or licence holder and the ad platforms' financial services policies, and we build their review into the plan before anything goes live.
Which tools do you work with?
We have set up and used Segment, PostHog, Mixpanel, CleverTap and AppsFlyer, and run campaigns on Meta, TikTok and Google. We work with the tools you already have where they do the job.
Do you work with consumer fintech or business platforms?
Both. Consumer apps need acquisition, onboarding and retention. Platforms that sell to businesses need clear positioning, landing pages, lead capture and a clean hand-over to sales and onboarding. MyGigsters started as an app for gig workers and grew into a platform for the businesses that engage them.
How much does it cost?
It depends on scope, and paid acquisition needs a media budget on top of any agency fee. Our marketing budget guide gives realistic ranges by stage. On a first call we will tell you plainly if your budget is too small for what you want to test.
YOUR NEXT GROWTH LOOP
Find your next growth move.
A 30-minute conversation to review your product, identify the main constraint and discuss whether Gufy is the right fit.
Book a growth call ↗