Channel and economics plan
Model target acquisition cost and payback, then choose channels and a test budget suited to your economics.
Services / PERFORMANCE MARKETING
PERFORMANCE MARKETINGPaid growth. Beyond the click.
Gufy is a growth agency connecting Meta and Google ads, creative, landing pages and product data—so startup teams can judge paid acquisition by customers and revenue.
CACAcquisition economics
TestsCreative and landing pages
ValueDownstream customer quality
THE REAL GROWTH PROBLEM
Media buying is only one part of performance.
Campaigns fail when the ad makes one promise, the landing page tells another story and nobody follows up while intent is high. Optimising inside an ad platform cannot repair a disconnected customer journey.
Gufy treats paid acquisition as a system. We build the measurement, creative testing, conversion experience and feedback loop required to improve CAC and scale with control.
WHAT YOU GET
A practical system your team can use.
The exact scope follows the bottleneck, but every engagement creates clear decisions, measurable work and reusable growth capability.
Campaign architecture
Structure audiences, conversion events and campaigns around clear hypotheses rather than a long list of ad sets.
Creative testing roadmap
Build a sequence of message, offer and format tests, with a clear question behind each creative.
Landing-page recommendations
Identify where the ad promise, page message or conversion journey creates friction and specify what to change.
Attribution and reporting
Connect campaign data with qualified leads, activated users or sales wherever the available systems allow.
Weekly optimisation and learnings
Review the evidence, document what changed and decide what to stop, refine or test next.
THE GUFY METHOD
Evidence before activity.
We shorten the distance between a growth idea and a reliable answer.
Diagnose
We review the journey, data, customer evidence and economics to identify the constraint.
Prioritise
We rank opportunities by impact, confidence and effort, then define success clearly.
Build and test
We ship the highest-value work, measure behaviour and document what the evidence says.
Compound
Winning changes become repeatable systems while the next growth constraint moves into focus.
“Loved working with Suren. He’s a great young talent who understands the science and dark arts behind search and social ads.”
FEATURED CASE · SYNTRICO
For Syntrico, Meta guide-download experiments generated 900+ ready-to-buy leads. We used the winning angle to launch ads that sent prospects directly to signup.
COMMON QUESTIONS
Performance marketing FAQs.
Straight answers to the questions teams usually ask before beginning this work.
Which advertising platforms do you manage?
Our primary platforms are Meta and Google. Channel selection depends on your audience, intent, economics and the evidence already available.
Do you create the ads and landing pages?
Yes. We can develop angles, copy and creative briefs, produce campaign assets and improve or build the conversion experience supporting the campaign.
How much ad spend do we need?
The right budget depends on your market, sales value and learning objective. We model the economics first and recommend a test budget capable of generating useful evidence.
How do you report performance?
We report platform metrics alongside qualified leads, activated users, customers, CAC, payback and revenue wherever tracking allows.
YOUR NEXT GROWTH LOOP
Find your next growth move.
A 30-minute conversation to review your product, identify the main constraint and discuss whether Gufy is the right fit.
Book a growth call ↗