Unacademy: Data-informed campaign execution
Anurag Goel’s work on campaign analysis, marketing automation and lead conversion for Unacademy.
Work led by Anurag Goel. This case describes the work and results attributed to Anurag in the original project record.
This case covers marketing analytics and automation work for the online education platform Unacademy.
The Challenge
- Low marketing ROI
- Inefficient campaign execution
- Subpar lead conversion rates
Growth strategy
Key Objectives
- Optimize marketing campaigns using data-driven insights
- Streamline campaign execution through marketing automation tools and processes
- Conduct regular performance analysis for continuous improvement
Approach
- Data-Driven Campaign Optimization: Leveraged data analytics to refine and enhance marketing strategies.
- Marketing Automation: Implemented tools and processes for more efficient and streamlined campaign execution.
- Performance Analysis: Conducted ongoing evaluations to identify areas for improvement and adjust strategies accordingly.
Services
- Data Analytics
- Marketing Automation
- Performance Analysis
Reported results
- Achieved a 25% increase in marketing ROI
- Noted a 20% increase in lead conversion rates