Humpday: Make product behaviour visible

Humpday is a mobile app focused on social interactions in the social networking industry, targeting B2C/E-commerce.

The Challenge

• Lack of insight into mobile app usage
• Unclear performance of matching algorithm

Growth strategy

Key Objectives

• Implement comprehensive product analytics

    Set up Mixpanel to track detailed user behavior and app performance.

• Enhance matching algorithm

  Utilize analytics to refine and improve the algorithm based on real user data.

Approach

1. Conducted an in-depth analysis of current app usage and user behavior.
2. Developed and implemented a customized analytics framework using Mixpanel.
3. Established growth frameworks to monitor and track key metrics.
4. Continuously refined the matching algorithm based on data insights.

Services

• Product Analytics Setup
• Growth Framework Implementation

Reported results

• Discovered that 60% of users were successfully matched with others.
• Enhanced decision-making process through clear insights into app performance and user behavior.