01GROWTH GUIDECohort Analysis: How to Judge a Marketing Channel by Retention, Not Sign-ups
Cohort analysis groups users by when and where they joined and tracks what they do next. How to read a retention table and judge channels by who stays, not sign-ups.
Read the guide ↗02GROWTH GUIDEHow to Choose a Niche for Your Startup, and Why "Every Small Business" Stalls
How to choose a niche for a SaaS or app startup: start where usage and your experience already are, test it in one sentence, check it is big enough, then niche down.
Read the guide ↗03GROWTH GUIDEWillingness to Pay: How to Test It Before You Build
Willingness to pay is the most a customer will pay for a product. How startups test it before building: price questions, Van Westendorp, fake doors and pre-sales.
Read the guide ↗04GROWTH GUIDEThe Aha Moment: How to Find It, Measure It and Build Your Free Trial Around It
The aha moment is when a new user first feels your product's value. How to find yours before launch or with under 100 users, measure it, and size your free trial.
Read the guide ↗05GROWTH GUIDEBest SaaS, Startup and App Marketing Agencies in 2026: 10 Compared by Stage and Budget
Ten SaaS, startup and app marketing agencies compared by stage, strength and published pricing, and how to shortlist. Gufy publishes this and is included.
Read the guide ↗06GROWTH GUIDEHow to Price a SaaS Product: Setting Your First Price and Testing It
How to price a SaaS product: start from the customer's outcome, check alternatives and unit costs, pick a pricing model, and test willingness to pay before launch.
Read the guide ↗07GROWTH GUIDEICE and RICE Scoring: How to Prioritise Growth Experiments, With a Worked Example
ICE and RICE scoring explained: the formulas, when to use each, a worked backlog, and how to run the winning experiment on a small budget so the result is clear.
Read the guide ↗08GROWTH GUIDEWhat Is an ICP? How to Define Your Ideal Customer Profile and Choose a Beachhead Segment
ICP means ideal customer profile: the customer who gets the most from your product. How to define one before revenue, pick a beachhead segment, and validate it.
Read the guide ↗09GROWTH GUIDEJobs to Be Done: The Framework Explained for Startups, With Examples and Interview Questions
Jobs to be done explained for startups: what a job is, how to write a job statement, interview questions that find it, and how it changes your message and rivals.
Read the guide ↗