Suren, founder of Gufy
About / Suren

Suren

Founder & Growth Strategist, Gufy

Suren founded Gufy in 2021 to help SaaS and mobile-app startups connect strategy with the hands-on work of growth: tracking and product analytics, paid acquisition, landing pages, onboarding and lifecycle messaging. The guides on this site carry Suren's byline.

HOW SUREN WORKS

Find the bottleneck first.

Most founders arrive asking for more leads or cheaper ads. The first job is to find where the customer journey actually breaks, whether that is the message, the sign-up flow, activation or retention, and fix that before spending more on acquisition.

GUIDES

Latest guides by Suren.

All guides ↗

01GROWTH GUIDE

Cohort Analysis: How to Judge a Marketing Channel by Retention, Not Sign-ups

Cohort analysis groups users by when and where they joined and tracks what they do next. How to read a retention table and judge channels by who stays, not sign-ups.

Read the guide ↗
02GROWTH GUIDE

How to Choose a Niche for Your Startup, and Why "Every Small Business" Stalls

How to choose a niche for a SaaS or app startup: start where usage and your experience already are, test it in one sentence, check it is big enough, then niche down.

Read the guide ↗
03GROWTH GUIDE

Willingness to Pay: How to Test It Before You Build

Willingness to pay is the most a customer will pay for a product. How startups test it before building: price questions, Van Westendorp, fake doors and pre-sales.

Read the guide ↗
04GROWTH GUIDE

The Aha Moment: How to Find It, Measure It and Build Your Free Trial Around It

The aha moment is when a new user first feels your product's value. How to find yours before launch or with under 100 users, measure it, and size your free trial.

Read the guide ↗
05GROWTH GUIDE

Best SaaS, Startup and App Marketing Agencies in 2026: 10 Compared by Stage and Budget

Ten SaaS, startup and app marketing agencies compared by stage, strength and published pricing, and how to shortlist. Gufy publishes this and is included.

Read the guide ↗
06GROWTH GUIDE

How to Price a SaaS Product: Setting Your First Price and Testing It

How to price a SaaS product: start from the customer's outcome, check alternatives and unit costs, pick a pricing model, and test willingness to pay before launch.

Read the guide ↗
07GROWTH GUIDE

ICE and RICE Scoring: How to Prioritise Growth Experiments, With a Worked Example

ICE and RICE scoring explained: the formulas, when to use each, a worked backlog, and how to run the winning experiment on a small budget so the result is clear.

Read the guide ↗
08GROWTH GUIDE

What Is an ICP? How to Define Your Ideal Customer Profile and Choose a Beachhead Segment

ICP means ideal customer profile: the customer who gets the most from your product. How to define one before revenue, pick a beachhead segment, and validate it.

Read the guide ↗
09GROWTH GUIDE

Jobs to Be Done: The Framework Explained for Startups, With Examples and Interview Questions

Jobs to be done explained for startups: what a job is, how to write a job statement, interview questions that find it, and how it changes your message and rivals.

Read the guide ↗
REVIEWS

What 19 founders have said so far.

  • I had my first meeting with Suren and came away very impressed. He demonstrated a strong understanding of his work, asked thoughtful questions, and quickly understood what we were trying to achieve.

    His ideas were practical, relevant, and clearly backed by solid experience. He was also very professional and easy to communicate with. A very positive first experience, and I look forward to working with him further.

    Nilkanth Telang
  • Suren’s ad resonated with what I was looking for, and our session was very helpful. We explored my idea and how to take it to market. His advice made me go back to basics and ask the right questions before moving forward.

    I really appreciated his honest feedback. If you’re building a software product, I’d recommend speaking with him before committing your hard-earned money. It could save you a difficult journey down the road.

    Palmer Odigie
  • Loved working with Suren. He’s a great young talent who understands the science and dark arts behind search and social ads.

    Andrew WongFounder & CEO, KOBA Insurance
  • It’s been great. It’s been super valuable. It’s incredibly valuable to have someone outside your business look at your business and give an outsider’s perspective.

    As a founder, your brain is full of detail about all the things that are going on in your product and business. You need someone to come in with fresh eyes and a fresh brain to sort that out. You’ve certainly set us on a course for doing that today.

    Tim Beveridge
  • “Terrific. Awesome.”

    I was confident in my product, and speaking with Suren helped me see what I needed to get right before taking it to market.

    He helped me understand how specific we needed to be about our first customers, how we communicate with them, and what we should validate before scaling.

    The session was full of knowledge and wisdom. It gave me more confidence and made me rethink parts of my launch approach. I’m very glad we connected, and I’m looking forward to working together.

    SebastianProptech Founder
  • I loved the energy of the team and how they devised an amazing plan to get 100+ users to MyGigsters in less than 6 weeks without burning the bank.

    Benjemen ElengovanFounder, MyGigsters
  • I’m really impressed with the team at Gufy, their growth hacking strategies helped me get almost 70% MQL’s at a lean budget. Their highly professional and are an expert at their art.

    Ashwinn Muttharasappaan
  • Some of the best growth marketing advice around! Super insightful!

    Liam Oldfield
  • Gufy helped us develop our growth hacking strategy and identified key actions to help us focus our product. The team is super helpful and experienced.

    Jackson ShenCEO, Kinetics.dev
  • Working with the GUFY team was a pleasure. Great team of marketing experts to help your company grow.

    Muaaz Murtaza
  • I’ve really enjoyed this conversation. You haven’t tried to sell me anything. You’ve spent time challenging concepts and ideas, and given me a lot to think about for the next stages.

    MikeTruVisor
  • I thought it would be another marketing call pitching fees and ads. Instead, you asked what we were trying to solve and gave honest feedback on where we were. You helped us see what was missing before going to market.

    Prashanth Nagula
  • You’ve given me incredible tips on things I knew I needed but didn’t know how to implement. It’s given me confidence that you know what you’re talking about. I’ve found you open, honest and blunt.

    Alex HopwoodMy Omni Health
  • You’re very informative and easy to talk to. You understand where I’m coming from and can pick out what I need to do. You’ve given me some confidence back.

    Jacinta CroughBloom OS
  • It’s really good feedback. You’ve nailed it. Getting to the real core of the problem is the thing I haven’t focused on enough.

    LiamSKU Command
  • There’s been a lot of data in my mind. The session helped turn that data into information and streamline the process. I’m impressed with the session.

    Samson BoadiEvidarch
  • That’s fantastic advice. There are areas I hadn’t thought of. This has been incredibly valuable.

    Peter Simmons
  • You’ve been really nice and very good to listen to. What you’re talking about with positioning makes so much sense. It’s been really good.

    Angelo MaglogiannisTradr
  • We spent the last hour discussing our launch proposals. I’m very happy with the suggestions and solutions we discussed, and I look forward to working with you.

    Grant Rohde
YOUR NEXT GROWTH LOOP

Find your next growth move.

A 30-minute conversation to review your product, identify the main constraint and discuss whether Gufy is the right fit.

Book a growth call ↗

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