GUFY INSIGHTS

Make your next growth decision.

Practical guides for SaaS and mobile-app startups: choose what to measure, find where users drop off and decide which growth experiments to run next.

Gufy Insights: Ideas you can put to work.
Practical growth insight for teams making decisions across product, acquisition, conversion and retention.
TOPIC 01

Hiring marketing help

Whether to bring in marketing help, who to hire, what to budget and how to choose.Open the hiring marketing help hub ↗

01GROWTH GUIDE

When to hire a growth agency

Where an experienced growth team adds leverage—and when an internal hire or focused specialist is the better fit.

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02GROWTH GUIDE

How to choose the right B2B growth partner

Questions, warning signs and proof points to check before bringing an external growth team into your business.

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03GROWTH GUIDE

Marketing Budget for a Tech Startup Without Revenue

A realistic marketing budget for a pre-revenue tech startup: what to spend at each stage, the minimum for a real ad test, and what outside help costs.

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04GROWTH GUIDE

How to Choose a Growth Hacking Agency: 2026 Buyer's Guide

What a growth hacking agency does, what it costs, how to compare providers, and ten agencies to consider. Gufy publishes this guide and is included.

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05GROWTH GUIDE

Best SaaS, Startup and App Marketing Agencies in 2026: 10 Compared by Stage and Budget

Ten SaaS, startup and app marketing agencies compared by stage, strength and published pricing, and how to shortlist. Gufy publishes this and is included.

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06GROWTH GUIDE

Marketing Automation Agencies: A Startup Selection Guide

What automation partners do, how to evaluate them and where the value should appear.

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TOPIC 02

Go-to-market and positioning

Validating an idea, choosing a first market and working out what to say.Related services: Go-to-market strategy, Startup marketing agency, Growth workshops

01GROWTH GUIDE

Digital Marketing for Startups: What to Do at Each Stage

Digital marketing for startups, in order: what to fix before choosing a channel, how to pick your first channel, what each one costs and what to measure.

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02GROWTH GUIDE

Positioning Statement: How to Write One for a Startup, With a Template and Examples

How to write a positioning statement for a startup: a fill-in template, feature-to-outcome examples, what to do before you have customers, and how to test it.

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03GROWTH GUIDE

SaaS Go-to-Market Strategy: Steps, Template and Examples

Build a SaaS go-to-market strategy you have tested before you spend on it: a one-page template, ten steps, and how to choose self-serve or sales-led.

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04GROWTH GUIDE

What Is an ICP? How to Define Your Ideal Customer Profile and Choose a Beachhead Segment

ICP means ideal customer profile: the customer who gets the most from your product. How to define one before revenue, pick a beachhead segment, and validate it.

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05GROWTH GUIDE

The SaaS Idea Validation Playbook: A Step by Step Guide for Founders

How to validate a SaaS idea before you build: seven steps from problem to first payment, what counts as real evidence, and when to go, change or stop.

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06GROWTH GUIDE

Jobs to Be Done: The Framework Explained for Startups, With Examples and Interview Questions

Jobs to be done explained for startups: what a job is, how to write a job statement, interview questions that find it, and how it changes your message and rivals.

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TOPIC 03

SaaS and app growth

Turning sign-ups and installs into active, returning, paying users.Related services: SaaS growth agency, Mobile app growth, Lifecycle marketing, Marketing automation

01GROWTH GUIDE

Mobile App Growth Hacking

A practical guide to acquisition, activation and retention for mobile products.

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02GROWTH GUIDE

The Aha Moment: How to Find It, Measure It and Build Your Free Trial Around It

The aha moment is when a new user first feels your product's value. How to find yours before launch or with under 100 users, measure it, and size your free trial.

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03GROWTH GUIDE

B2B Growth Hacking

Evidence-led ways to build qualified pipeline, improve conversion and create a more predictable revenue system.

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04GROWTH GUIDE

SaaS Onboarding: How to Get New Users to Value, With a Checklist

SaaS onboarding step by step: cut the sign-up flow, give users a reason to finish, automate follow-up, and measure each step. Includes a checklist and metrics.

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05GROWTH GUIDE

B2B SaaS Marketing in 2026

B2B SaaS marketing in 2026: what makes it different, what to settle first, the full funnel, five strategies that matter, budget and the metrics to track.

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06GROWTH GUIDE

B2B SaaS Lead Generation: 15 Proven Strategies for Consistent Growth

15 B2B SaaS lead generation strategies grouped by how quickly they work, plus the types of lead, how to choose a channel and what to measure.

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TOPIC 04

Measurement and paid acquisition

Knowing what is working: analytics, channels, ads and the tools behind them.Related services: Product analytics consulting, Performance marketing, Conversion rate optimisation

01GROWTH GUIDE

AppsFlyer vs MixPanel: Which Analytics Tool Should You Choose?

AppsFlyer vs Mixpanel compared: attribution vs product analytics, current pricing, when you need one or both, and how the integration works.

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02GROWTH GUIDE

Unit Economics for Startups: CAC, LTV and Payback, With Worked Examples

Unit economics for startups: formulas and worked examples for CAC, LTV, LTV:CAC and payback period, plus how to do the sums pre-revenue and for low-priced apps.

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03GROWTH GUIDE

Product Analytics Tools for Startups

A comparison of analytics platforms for events, funnels, cohorts and growth decisions.

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04GROWTH GUIDE

North Star Metric: How to Choose One for a Startup, With Examples

A north star metric is the one number that shows customers are getting value. A five-question test, examples by business type, and what to track if you are early.

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05GROWTH GUIDE

Influencer marketing for startups

How to test creator partnerships, build trust and measure acquisition without wasting a limited budget.

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06GROWTH GUIDE

ICE and RICE Scoring: How to Prioritise Growth Experiments, With a Worked Example

ICE and RICE scoring explained: the formulas, when to use each, a worked backlog, and how to run the winning experiment on a small budget so the result is clear.

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REVIEWS

What 19 founders have said so far.

  • I had my first meeting with Suren and came away very impressed. He demonstrated a strong understanding of his work, asked thoughtful questions, and quickly understood what we were trying to achieve.

    His ideas were practical, relevant, and clearly backed by solid experience. He was also very professional and easy to communicate with. A very positive first experience, and I look forward to working with him further.

    Nilkanth Telang
  • Suren’s ad resonated with what I was looking for, and our session was very helpful. We explored my idea and how to take it to market. His advice made me go back to basics and ask the right questions before moving forward.

    I really appreciated his honest feedback. If you’re building a software product, I’d recommend speaking with him before committing your hard-earned money. It could save you a difficult journey down the road.

    Palmer Odigie
  • Loved working with Suren. He’s a great young talent who understands the science and dark arts behind search and social ads.

    Andrew WongFounder & CEO, KOBA Insurance
  • It’s been great. It’s been super valuable. It’s incredibly valuable to have someone outside your business look at your business and give an outsider’s perspective.

    As a founder, your brain is full of detail about all the things that are going on in your product and business. You need someone to come in with fresh eyes and a fresh brain to sort that out. You’ve certainly set us on a course for doing that today.

    Tim Beveridge
  • “Terrific. Awesome.”

    I was confident in my product, and speaking with Suren helped me see what I needed to get right before taking it to market.

    He helped me understand how specific we needed to be about our first customers, how we communicate with them, and what we should validate before scaling.

    The session was full of knowledge and wisdom. It gave me more confidence and made me rethink parts of my launch approach. I’m very glad we connected, and I’m looking forward to working together.

    SebastianProptech Founder
  • I loved the energy of the team and how they devised an amazing plan to get 100+ users to MyGigsters in less than 6 weeks without burning the bank.

    Benjemen ElengovanFounder, MyGigsters
  • I’m really impressed with the team at Gufy, their growth hacking strategies helped me get almost 70% MQL’s at a lean budget. Their highly professional and are an expert at their art.

    Ashwinn Muttharasappaan
  • Some of the best growth marketing advice around! Super insightful!

    Liam Oldfield
  • Gufy helped us develop our growth hacking strategy and identified key actions to help us focus our product. The team is super helpful and experienced.

    Jackson ShenCEO, Kinetics.dev
  • Working with the GUFY team was a pleasure. Great team of marketing experts to help your company grow.

    Muaaz Murtaza
  • I’ve really enjoyed this conversation. You haven’t tried to sell me anything. You’ve spent time challenging concepts and ideas, and given me a lot to think about for the next stages.

    MikeTruVisor
  • I thought it would be another marketing call pitching fees and ads. Instead, you asked what we were trying to solve and gave honest feedback on where we were. You helped us see what was missing before going to market.

    Prashanth Nagula
  • You’ve given me incredible tips on things I knew I needed but didn’t know how to implement. It’s given me confidence that you know what you’re talking about. I’ve found you open, honest and blunt.

    Alex HopwoodMy Omni Health
  • You’re very informative and easy to talk to. You understand where I’m coming from and can pick out what I need to do. You’ve given me some confidence back.

    Jacinta CroughBloom OS
  • It’s really good feedback. You’ve nailed it. Getting to the real core of the problem is the thing I haven’t focused on enough.

    LiamSKU Command
  • There’s been a lot of data in my mind. The session helped turn that data into information and streamline the process. I’m impressed with the session.

    Samson BoadiEvidarch
  • That’s fantastic advice. There are areas I hadn’t thought of. This has been incredibly valuable.

    Peter Simmons
  • You’ve been really nice and very good to listen to. What you’re talking about with positioning makes so much sense. It’s been really good.

    Angelo MaglogiannisTradr
  • We spent the last hour discussing our launch proposals. I’m very happy with the suggestions and solutions we discussed, and I look forward to working with you.

    Grant Rohde
YOUR NEXT GROWTH LOOP

Find your next growth move.

A 30-minute conversation to review your product, identify the main constraint and discuss whether Gufy is the right fit.

Book a growth call ↗

Book a 30-minute growth call

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