When to hire a growth agency
Where an experienced growth team adds leverage—and when an internal hire or focused specialist is the better fit.
Read the guide ↗GUFY INSIGHTS
Practical guides for SaaS and mobile-app startups: choose what to measure, find where users drop off and decide which growth experiments to run next.

The questions founders ask before they hire anyone, each with a straight answer.All hiring guides ↗
Whether to bring in marketing help, who to hire, what to budget and how to choose.Open the hiring marketing help hub ↗
Where an experienced growth team adds leverage—and when an internal hire or focused specialist is the better fit.
Read the guide ↗Questions, warning signs and proof points to check before bringing an external growth team into your business.
Read the guide ↗A realistic marketing budget for a pre-revenue tech startup: what to spend at each stage, the minimum for a real ad test, and what outside help costs.
Read the guide ↗What a growth hacking agency does, what it costs, how to compare providers, and ten agencies to consider. Gufy publishes this guide and is included.
Read the guide ↗Ten SaaS, startup and app marketing agencies compared by stage, strength and published pricing, and how to shortlist. Gufy publishes this and is included.
Read the guide ↗What automation partners do, how to evaluate them and where the value should appear.
Read the guide ↗Validating an idea, choosing a first market and working out what to say.Related services: Go-to-market strategy, Startup marketing agency, Growth workshops
Digital marketing for startups, in order: what to fix before choosing a channel, how to pick your first channel, what each one costs and what to measure.
Read the guide ↗How to write a positioning statement for a startup: a fill-in template, feature-to-outcome examples, what to do before you have customers, and how to test it.
Read the guide ↗Build a SaaS go-to-market strategy you have tested before you spend on it: a one-page template, ten steps, and how to choose self-serve or sales-led.
Read the guide ↗ICP means ideal customer profile: the customer who gets the most from your product. How to define one before revenue, pick a beachhead segment, and validate it.
Read the guide ↗How to validate a SaaS idea before you build: seven steps from problem to first payment, what counts as real evidence, and when to go, change or stop.
Read the guide ↗Jobs to be done explained for startups: what a job is, how to write a job statement, interview questions that find it, and how it changes your message and rivals.
Read the guide ↗Turning sign-ups and installs into active, returning, paying users.Related services: SaaS growth agency, Mobile app growth, Lifecycle marketing, Marketing automation
A practical guide to acquisition, activation and retention for mobile products.
Read the guide ↗The aha moment is when a new user first feels your product's value. How to find yours before launch or with under 100 users, measure it, and size your free trial.
Read the guide ↗Evidence-led ways to build qualified pipeline, improve conversion and create a more predictable revenue system.
Read the guide ↗SaaS onboarding step by step: cut the sign-up flow, give users a reason to finish, automate follow-up, and measure each step. Includes a checklist and metrics.
Read the guide ↗B2B SaaS marketing in 2026: what makes it different, what to settle first, the full funnel, five strategies that matter, budget and the metrics to track.
Read the guide ↗15 B2B SaaS lead generation strategies grouped by how quickly they work, plus the types of lead, how to choose a channel and what to measure.
Read the guide ↗Knowing what is working: analytics, channels, ads and the tools behind them.Related services: Product analytics consulting, Performance marketing, Conversion rate optimisation
AppsFlyer vs Mixpanel compared: attribution vs product analytics, current pricing, when you need one or both, and how the integration works.
Read the guide ↗Unit economics for startups: formulas and worked examples for CAC, LTV, LTV:CAC and payback period, plus how to do the sums pre-revenue and for low-priced apps.
Read the guide ↗A comparison of analytics platforms for events, funnels, cohorts and growth decisions.
Read the guide ↗A north star metric is the one number that shows customers are getting value. A five-question test, examples by business type, and what to track if you are early.
Read the guide ↗How to test creator partnerships, build trust and measure acquisition without wasting a limited budget.
Read the guide ↗ICE and RICE scoring explained: the formulas, when to use each, a worked backlog, and how to run the winning experiment on a small budget so the result is clear.
Read the guide ↗A 30-minute conversation to review your product, identify the main constraint and discuss whether Gufy is the right fit.
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